Agenda

Why Magento Teams Are Ready for a Better CMS Experience open_in_new

Ross McHugh
CMS Architect / Magento Developer, Hyvä

[X] Coming Soon

CMS decisions impact everyone on your team—from developers wrestling with technical limitations to project managers dealing with blown timelines, and content managers struggling with complex interfaces. Outdated CMS solutions simply aren't cutting it anymore: they fight against efficient workflows, turn simple changes into complex workarounds, and make small customizations surprisingly expensive.

Understand why CMS solutions fail Magento teams and learn a better way of doing it. Through a live demo of the Hyvä CMS editor, we'll see how easy and intuitive content creation & management can be, with a brief comparison to Page Builder's limitations. Including a quick code example for developers, this will show everyone how easy and fast it is to maintain and customize a good CMS solution.

Attendees will learn:
- How CMS choices directly impact project budgets and long-term maintenance costs
- A history of CMS in Magento and how we can improve the CMS experience
- See how easy, quick and fun it is to work with Hyvä CMS, (a demo showing the editor plus a short code example)
- Best practices on working with Hyvä CMS (or any other CMS)
- Gain some tips on lesser known areas of Hyvä CMS and how you can extend/customize [X]

Test Smarter, Sell More: The Business Impact of Ecommerce QA open_in_new

Antoinette Mkwapatira open_in_new
Ecommerce Engineering Manager, Hanesbrands Inc

[X] Antoinette Mkwapatira is the Ecommerce Engineering Manager at Hanesbrands Inc., where she leads Adobe Commerce for the company’s U.S. and Canadian sites, as well as the QA and test automation teams. With more than 20 years of experience in ecommerce—spanning agencies and brands of all sizes—Antoinette brings deep technical expertise and a passion for building seamless customer experiences. She’s excited to share insights from her journey at Meet Magento and connect with others in the community.

The Business Value of Test Automation in Ecommerce

In ecommerce, every click counts—and so does every bug. Poor site quality doesn’t just frustrate users; it costs real revenue. This is where test automation delivers massive business value.

Join this session to learn how to sell the story of testing to clients and stakeholders by connecting quality directly to sales, compliance, and customer trust. We will explore why automated testing is no longer optional, how it can unlock new opportunities for service and delivery teams, and why clients are increasingly willing to invest in performance guarantees.

See a live demonstration of how today’s AI tools can generate full end-to-end ecommerce tests in minutes—making powerful automation faster, smarter, and more cost-effective than ever before.

Why attend? You will walk away with practical strategies to:
Show how quality testing directly drives ecommerce revenue.
Position compliance and performance guarantees as a premium services clients will pay for.
Harness AI to rapidly build and scale tests that deliver outsized value.
If you want to boost sales, reduce risk, and make your testing efforts impossible to ignore—this session is for you. [X]

Inside AI Accelerator: From Churn Recovery to Smart Inventory – Live Showcase open_in_new

Liana Staskevica
AI Product Lead, scandiweb

[X] Liana leads AI strategy & implementation at scandiweb, where she’s responsible for turning eCommerce bottlenecks into practical use cases. At scandiweb’s AI Accelerator, she works closely with developers, analysts, and creative and commerce teams to move from idea to working solution in record time.

This is the only session where you’ll see the AI evolution of a Magento store, from receiving a new project brief to deploying it live in minutes. Come see it happen!
Step inside scandiweb’s AI Accelerator, where we uncover hidden bottlenecks that cost teams thousands of hours and build AI solutions to remove them.
Our showcase includes:
• New features and projects shipped in minutes with AI
• Chat to Buy, bringing back up to 20% of churned customers
• AI-driven purchase planning, replacing manual ordering and stock analysis
...and more!" [X]

Building Admin Grids and Forms Fast with LokiAdminComponents open_in_new

Jisse Reitsma open_in_new
Developer, Yireo

[X] Jisse is the founder of Yireo, the creator of the new Loki Checkout. He is a developer, a teacher of developers and a Magento fan since day 2.

Since Yireo released the open source library Loki Components early this year, the number of things built with it increases rapidly: Maps, a checkout, frontend forms. The new free LokiAdminComponents module is a welcome addition. With just a couple of lines of XML layout code, you can create a grid or form in the Magento Admin Panel. And by adding additional parameters or overriding ViewModel methods you can customize things inside and out. Everything looks the same as usual UiComponents, but faster. In this session, tips and tricks are shared to do even more with LokiAdminComponents. You will also get a nice demo of the final functionality and how little effort it requires to make that happen. [X]

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Why Your Next Competitive Edge is AI-Powered Teams open_in_new

Raimonds Vizulis
Senior DevOps Engineer, Magebit

[X] Coming Soon

AI is no longer just a developer’s tool - it empowers entire eCommerce teams. Developers evolve from pure implementers to strategists who guide AI. Project managers gain instant insights and automated reports. QA accelerates testing and improves accuracy. Marketers launch campaigns in minutes instead of days. Even customer support scales as AI agents handle most inquiries.

For merchants, this shift means leaner teams, faster launches, better customer experiences, and lower costs. The real competitive edge isn’t AI itself - it’s how your people use it to work smarter, move quicker, and innovate faster than the competition. [X]

End-to-End Magento Automated Testing with Playwright and AI for Faster Delivery and Reliable Results open_in_new

Lyndon Wright open_in_new
CEO, illuminise Ltd

[X] Lyndon is the CEO and co-founder of illuminise, the UK's leading Adobe Certified Magento 2 specialist agency. With over 40 years of experience as an embedded systems and software engineer, and 13 years specialising in Magento development, Lyndon leads the company’s technical vision and innovation. Lyndon combines his deep technical expertise with a passion for process automation. A problem-solver at heart, he leverages tools such as Playwright, Claude Code AI, and Zapier to simplify development, increase efficiency, and improve reliability for clients.

Magento is not the easiest platform to automate UI End-to-End Testing. However, with a few pragmatic tips and tricks, the Playwright test tool combined with a little AI - can take over mundane developer testing, freeing your team to be more productive and happier, while delighting clients with solid, reliable code releases. This session not only explores the technical aspects of Playwright testing, but also guides you through creating your first test and rolling it out across development teams, enabling active adoption and delivering measurable benefits for both your team and your clients. Join us to learn - Menu magic, Popup challenges, Ajax drama, Checkout hell, Magento admin cleanup, Recapture and 2FA showstoppers. [X]

How Uber and Magento Are Partnering to Uplevel Delivery open_in_new

Nicanor Gioffre open_in_new
Chief Innovation Officer, Improntus

[X] Nicanor is the co-founder and current CIO of Improntus, an esteemed agency empowering some of the world’s leading brands on Magento and Adobe Commerce for over eight years. With a background as a programmer and architect dating back to the early days of Magento 1, his journey has evolved into a passion for driving innovation and creating cutting-edge products. He’s also a professional flight instructor—but for now, AI projects have him firmly on the ground.

Together with Uber, we have developed (after months of joint work) a groundbreaking Magento module that enables package delivery in just 20 minutes with real time tracking. We will explore how ultra-fast shipping can enhance the buying experience by adding both comfort and confidence, two critical components of customer satisfaction in a market dominated by global giants. We will walk through the technical journey, the challenges we faced, the measurable business results, and the key lessons learned along the way. Most importantly, we will show how this kind of innovation can deliver a lasting competitive edge for merchants across the Magento ecosystem. [X]

The 3-Dimensional Revenue Formula: Why Right Communication + Right Time + Right Channel = 3X More Sales open_in_new

Tasfia Tasbin
CEO & Co-Founder, Markopolo AI

[X] Coming Soon

Discover why treating every Magento customer the same costs you 70% of potential revenue, and how leading merchants are deploying AI to create millions of unique conversion funnels that recover 3-4X more sales through perfect message-time-channel alignment.

One Funnel for Everyone Is Actually Zero Funnels for Anyone

Core Key Point: The Necesity Crisis: Why Personalization is No Longer Optional

The technology exists today. The question is, will you implement it before your competitors do? [X]

Magento Website Performance Killers: What Not to Do in 2025 open_in_new

Balvesh Rakkar open_in_new
Solutions Architect, Aysnd

[X] Balvesh Singh Rakkar is a Lead Software Engineer with over 8 years of experience in web development. He is an Adobe Certified Architect and holds the prestigious Subject Matter Expert title from Adobe. Known for his expertise in Magento performance tuning, he once reduced write throughput by 80% by identifying core-level issues within the Magento Framework.

Let's cover do and do-nots:

What to avoid:

1. Not Tracking Core Web Vitals Sitewide
a. Many teams focus on visual changes or feature rollouts but overlook tracking the basics that define user experience. Metrics like LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and FID (First Input Delay) are more than technical jargon — they define how smooth and fast your site feels to real users.
b. Without monitoring them across all templates and routes, you risk poor SEO and frustrated customers.

2. The Hidden Cost of 3rd Party Extensions
a. Just because an extension is installed doesn’t mean it’s free in terms of performance.
b. Many third-party modules add excessive layout handles, JavaScript files, or background processes — even if you’re not actively using all their features.

3. Expensive vs. Efficient Logic
a. Sometimes the problem isn’t what the code does, but how and where it does it. Placing heavy operations — like large collection filters, deep nested loops, or frequent load() calls — in high-traffic areas like product listing pages or checkout can be disastrous.
b. Even worse when these operations trigger synchronously, blocking other actions. This isn't just bad code — it's expensive code.

4. No Insights into Cache Hits & Misses
a. Caching is supposed to help performance, but without any visibility, how do you know it’s actually working? Many teams don’t track cache hit/miss ratios, or which pages are consistently uncached.
b. This blind spot can quietly degrade site speed, especially during peak hours. It’s like having a toolbox but never opening it to check what’s missing.

5. Misuse of Client-side Rendering
a. Overreliance on client-rendered JS causing unforeseen issues with website performance, interactivity.
b. This directly affects metrics like LCP and TTI. If you care about Google rankings and mobile shoppers, this one’s not optional.

6. Synchronous Dependency Overload
a. Another hidden pitfall — waiting on live responses from APIs, inventory checks, or pricing engines during the user’s session.
b. These real-time dependencies introduce server and database strain, slowing down the entire flow.

To Dos (Takeaway Actions to Avoid Mistakes)

1. Track Core Web Vitals regularly across all templates, including CMS pages, checkout, and custom modules. Use tools like PageSpeed Insights, New Relic, or Magento’s built-in profiler.
2. Review installed 3rd party modules code before installing. Audit their impact — layout updates, JS/CSS footprint, and observers. Disable or replace the ones that aren’t worth the cost.
3. Refactor heavy operations out of critical request paths. Use collectors, deferred execution, or caching where possible. Avoid load() in loops, and push expensive logic to async processes.
4. Set up monitoring for cache usage. Use tools like Redis CLI or Magento’s cache debug hints to identify patterns. Create alerts for low hit rates on key routes.
5. Balance client and server rendering wisely. Critical above-the-fold content should load server-side. Delay non-essential scripts using lazy loading or hydration techniques.
6. Asynchronously handle API and pricing rules where possible. Use message queues, background jobs, or caching layers to decouple the frontend from real-time processing. [X]

The New Commerce Game – Magento Open Source, Adobe Commerce & Shopify Compared open_in_new

Stefan Willkommer open_in_new
CEO, TechDivision GmbH

[X] Stefan is Founder and CEO of TechDivision GmbH a provider for Digital Commerce, Omnichannel and agilisation. He has more than 15 years of experience in this area. He is also an outspoken evangelist for open source as well as a recognized speaker at international conferences for digitization in commerce and company transformation in the new work environment.

E-commerce is entering a new era: merchants and brands are challenged to balance flexibility, cost efficiency, and innovation speed. In this session, we take a strategic look at the key differences between Magento Open Source, Adobe Commerce (PaaS & Cloud Service), and Shopify – and explore which approach makes the most sense for different business models.

A special focus will be on the new front-end paradigms: comparing hyvä themes in Magento with Adobe’s Edge Delivery Service, and discussing how performance, developer experience, and time-to-market will shape the future of commerce platforms.

This talk is designed for E-Commerce Leaders, CTOs, Digital Decision Makers, and Agencies who are facing platform selection decisions or aiming to evolve their existing systems for the future.

Key Takeaways:
• Strategic comparison: Magento Open Source vs. Adobe Commerce (PaaS & SaaS) vs. Shopify
• Total Cost of Ownership & innovation speed in real-world scenarios
• Front-end innovation: hyvä vs. Edge Delivery Service
• Actionable recommendations for B2C and B2B commerce leaders [X]

The Future is Agentic: Transforming Digital Commerce open_in_new

Nitu Walker open_in_new
Mgr, Partner Marketing & Activation

Ritesh Somani open_in_new
Product Manager, Adobe

[X] Ritesh Somani helps to drive value added services and features for Adobe Commerce and Magento Open Source within the product team. He has over 15 years of experience delivering software solutions for SMB and enterprise customers in the commerce and payments spaces for platforms. Having started his own business, and having worked at startups and companies such as Intuit, Visa, and PayPal, Ritesh understands the needs of merchants and has successfully implemented easy to use and delightful solutions for millions of businesses worldwide.

Nitu Walker leads enablement, evangelism, and activation for Commerce Services at Adobe. She has over 10 years of experience in sales, commerce, payments, and partnerships, including collaborating with internal and external stakeholders to drive product value and beneficial relationships. Immersed in the eCommerce ecosystem, Nitu enjoys working with sales teams, partners, and merchants and is passionate about creating awareness around the impact that key commerce business features can have on their growth.

Commerce is evolving into an agentic era, where intelligent systems guide shoppers with adaptive, personalized experiences. With Adobe Commerce and Magento OS at the center, businesses can harness agentic commerce to anticipate customer needs, streamline journeys, and enable seamless checkouts. Explore how merchants can unlock growth, deepen loyalty, and prepare for the next wave of digital shopping. [X]

Redefining Enterprise Commerce: Adobe’s SaaS Evolution in Action open_in_new

Igor Miniallo open_in_new
Principal Enterprise Architect, Adobe

[X] Igor has been working for Magento / Adobe Commerce for the last 13 years. He is passionate about commerce and robust architecture.

Explore the evolution of Adobe Commerce from a traditional PaaS model to a modern, cloud-native SaaS architecture and get an inside look at the journey that led to the development of Adobe Commerce as a Cloud Service (ACCS) and Adobe Commerce Optimizer (ACO) - two transformative, multi-tenant SaaS solutions designed to meet the demands of enterprise commerce at scale. We will discuss the strategic and technical motivations behind this shift, the architectural decisions that made it possible, and how this new model enhances agility, scalability, performance, and operational efficiency - and this evolution is critical for businesses. [X]

Attention as Currency open_in_new

Alex Teller open_in_new
Senior B2C Manager, OM Digital Solutions Americas Inc.

Kelly Collins open_in_new
Senior Director of eCommerce, Kravet Inc.

Maris Skujins open_in_new
Chief Growth and Revenue Officer, Scandiweb

[X] Alex Teller is a seasoned leader in B2C strategy, driving digital transformation and brand growth for OM Digital Solutions in the Americas. Known for his ability to fuse data-driven insights with creativity, Alex helps redefine how attention can be leveraged as a business asset, especially within competitive ecommerce markets. Bringing years of experience in managing cross-functional teams and optimizing customer engagement, Alex is passionate about exploring the evolving relationship between consumer focus and commercial value. In his current role, he spearheads initiatives that turn audience attention into tangible results for businesses.

Maris Skujins is a results-driven ecommerce leader and Chief Growth Officer at Scandiweb, where he has led global sales teams and AI-driven transformation initiatives for six years. Renowned for his expertise in commerce technology implementation strategy, Maris bridges business growth with scalable Magento solutions, empowering brands to convert attention into measurable results. His approach unites executive leadership, sales team building, and client partnerships for continued organizational success in the evolving digital landscape.

Kelly Collins is a dynamic eCommerce leader with over nine years’ experience growing revenue in the luxury B2B sector. As Senior Director of eCommerce at Kravet, she has championed the company’s digital transformation, shifting traditional “hands-on” sales strategies into powerful online platforms. Kelly’s expertise centers on elevating customer experience, merchandising, and adapting to rapid digital change—especially during the pandemic when online engagement became more crucial than ever. She holds a Bachelor’s in Fashion Merchandising & Design and brings a global perspective from both fashion and home interiors. Kelly is passionate about the currency of consumer attention and its lasting impact on ecommerce success

Attention as Currency explores how attention has become the most valuable resource in eCommerce, shaping every click, swipe, and purchase decision. With panelists from high profile industry giants, and Scandiweb, this session reveals how vastly different organizations capture and convert attention into engagement, loyalty, and measurable business outcomes. Attendees will learn why attention is the new currency in digital commerce, how cultural storytelling, community trust, and short-form content strategies drive lasting impact, and the practical ways Magento and Adobe Commerce merchants can build “attention equity” to fuel growth in an increasingly crowded marketplace. [X]

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Daffodil - Build a Storefront That Connects to any Ecommerce Platform (Especially Magento) open_in_new

Damien Retzinger open_in_new
Founder, Software Engineer, Graycore LLC

[X] Damien has long been a member of the Magento community, is a part-time MageOS maintainer and Kubernetes enthusiast. He has run a Magento agency since 2016.

Magento developers know the pain of frontend projects: rebuilding checkout flows, re-implementing carts, and wrestling with performance - again and again. What if instead of starting from scratch, we had a modern Angular framework designed to work with Magento out of the box?

Discover
- Daffodil, an open-source storefront framework built for Magento.
- see how Daffodil maps directly onto Magento concepts—products, categories, carts, checkout, and authentication—while giving developers a clean, typed, and maintainable Angular architecture.

Key takeaways for Magento developers:
How Daffodil’s Magento driver translates Magento APIs into a consistent, frontend-friendly model.
How to spin up a full Magento storefront using Daffodil in just a few steps.
How this approach improves developer experience and long-term maintainability.
How Daffodil sets the stage for a future where your frontend can adapt if your backend changes—without rewriting your entire store. If you have ever wanted Magento frontend work to feel less repetitive and more modern, this session will show you how Daffodil can get you there. [X]

Beyond Transactions: Building Stronger B2B Communities with Adobe Commerce open_in_new

Steven Singer open_in_new
CIO, Julius Silvert

[X] Steven is an experienced technology and operations leader specializing in ERP modernization, WMS optimization, and digital commerce integration. He is an accomplished public speaker at Apex, Dreamforce, Microsoft Dynamics Summit, NUG, and AX events as well as a College-level educator recognized for bridging academic theory with real-world business transformation strategies.

Success in B2B commerce depends on more than the ability to take orders. Companies must deliver high performance, scale operations efficiently, and build durable relationships with customers and partners. This session will examine how Adobe Commerce enables organizations to strengthen community ties, improve performance, and create long‑term value. Attendees will gain practical insights into strategies that sustain growth, enhance trust, and position their businesses for resilience in a competitive market. [X]

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Driving Revenue by Mastering Order Management in E-commerce open_in_new

Anuradha Ravi Senior Managr, Hanesbrands Inc

[X] Coming Soon

Order management is a critical engine behind successful e-commerce operations. When executed well, it not only streamlines fulfillment but also enhances the customer experience and drives revenue growth.

Explore how optimizing your Order Management System (OMS) can create a seamless path from purchase to delivery—building trust, reducing operational friction, and improving profitability.

Key Takeaways:
Customer Experience Starts with Great Order Management
Accurate inventory, fast fulfillment, and real-time updates create a smooth buying experience that builds loyalty and increases repeat purchases.
End-to-End Order Visibility
Track every order from placement through delivery. Integrated systems improve forecasting, minimize delays, and keep customers informed.
Handling Exceptions Proactively
Delays, stockouts, and address issues are inevitable. Learn how to manage them efficiently with automation and smart workflows to preserve customer trust.
Verifying Payments for Seamless Fulfillment
Payment confirmation is the first checkpoint in the order lifecycle. We’ll cover best practices to ensure accuracy, prevent fraud, and [X]

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Rank in ChatGPT & other AI answer engines with AEO open_in_new

Lina Ivanova open_in_new
COO, BetterAnswer

[X] BetterAnswer co-founder Lina is a traffic acquisition expert guiding brands through the shift from search engines to answer engines. She spends her days decoding algorithms and her nights reminding friends that yes, she really does get excited about search queries.

More shoppers are asking ChatGPT what to buy instead of Googling it and those answers decide which brands they see. Learn how Answer Engine Optimization works, why it’s different from SEO, and the simple moves to get your products showing up in AI-generated answers before your competitors do. [X]

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magento Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon